ABN – As part of its efforts "to help people and businesses connect", Facebook (NASDAQ: FB) has opened its first African office in Johannesburg.
Nunu Ntshingila has been selected to head the office’s operations and more than 80% of Africans are thought to have access to the social network through their mobile phones.
Facebook regional vice president Nicola Mendelsohn said: “We are inspired by the incredible ways people and businesses in Africa use Facebook to connect.
“Africa is important to Facebook, and this office is a key part of our strategy to expand our investment and presence across [the region].
“Facebook is already a central part of people’s lives in Africa, and with more than a billion people in Africa, we want to do more to help people and businesses connect.”
Sub-Saharan countries including Kenya, Nigeria and South Africa will be the initial focus of the office’s operations but it will also offer support to Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.