ABN – Swedish telecommunications company Ericsson has teamed up with Airtel Nigeria to offer a video-on-demand (V-O-D) service in Nigeria.
The service will be called NuVu and offered to Airtel’s 30 million subscribers in Nigeria in the first quarter of next year.
It will provide access to 3,000 TV programmes and films, with prices ranging from $2 to $5 per month depending on the package and amount of data.
Niclas Ekdahl, managing director of NuVu, told Bloomberg that the service would be rolled out across sub-Saharan Africa initially with other regions to be considered at a later stage.
He added: “This is a medium which is growing exponentially.”
Pierre Cloete, Ericsson’s head of TV and media for engagement practices for sub-Saharan Africa, pointed out that Nigeria has the largest number of smartphones in Africa.
“It is really the ideal market to launch in,” he added. “It’s got a high potential of subscribers who want to have this service.”