ABN – Uber Technologies Inc., whose mobile app enables customers to order taxis effortlessly, is spending US$250 million to expand in the Middle East and North Africa (MENA) region.
The company will start offering its services in Pakistan for the first time, starting in Lahore, and in new cities in Egypt and Saudi Arabia.
Jambu Palaniappan, Uber’s general manager for MENA and Central and Eastern Europe, said the company planned to be “really bullish” in its expansion.
“Succeeding here is a really important stake for our global business,” he added.
The $250 million investment will go towards hiring new staff, paying drivers and enhancing the mobile app, which is available in Arabic, Hebrew and Turkish as well as English.
Uber entered MENA about two years ago and now has operations in nine countries: Egypt, Morocco, Jordan, Bahrain, Saudi Arabia, Qatar, Lebanon, Turkey and the United Arab Emirates.