ABN - The east African agricultural industry has taken a digital turn thanks to a new technology app launched by Mastercard.
2KUZE is a pilot microcommerce programme which coordinates sales, payments and distribution of crops digitally for 2,000 farmers across Kenya’s Nanda Hills, and will soon be made available in Uganda and Tanzania.
The platform’s name translates to “let’s grow together” in Swahili and can be operated on feature phones, smart phones and PCs.
Mastercard’s aim in undertaking the scheme is to provide a platform for greater pricing transparency and more effective distribution.
Daniel Monehin, Mastercard’s division president for sub-Saharan Africa said: “We believe that by using mobile, a technology that is so ubiquitous among farmers in Africa, we can improve financial access, bring in operational efficiency and facilitate faster payments.
“The collaboration between the Lab team and farmers in the market helped to deliver a solution that can be implemented and make an impact without any major changes to the day-to-day.”