ABN – Legendary US doughnut brand Krispy Kreme is opening its first store in South Africa this week, in Johannesburg’s Rosebank Mall.
The company’s international vice president Michael McGill said this initial store would “test the waters” before a further 30 are opened across Africa.
“Within five years we could be in five or six countries in Africa… this is the hottest new market in the world,” he said, picking out Kenya, Nigeria and Ghana as key targets.
Fellow US giant Starbucks plans to open its first store in South Africa in early 2016, and competitor Dunkin Donuts has also announced plans to launch there.
They will be following in the footsteps of fellow US brands Cinnabon and Seattle Coffee Company, who launched in South Africa in 2006 and 1996, respectively.
However, these two companies have failed to achieve large footprints in the country.