Mar 30, 2017 Last Updated 9:01 AM, Mar 30, 2017

Kenya Airways to sell assets

ABN – Following recent struggles Kenya Airways has announced plans to sell some of its older planes and land assets.

The company has seen a drastic reduction in passenger traffic over the last year as a result of external factors such as Ebola and terrorism.

A Boeing 767, four Boeing 777-200 planes and Kenya Airways land will be sold to reduce the company’s ever-growing debt, which stood at US$6 billion as of 2014.

Fundraisers are now being held by the company.

Kenya Airways CEO Mbuvi Ngunze said: “We have a fundraising target in terms of these assets.”

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China Southern Airlines introduces Kenya flights

ABN – China Southern Airlines has announced that it will start flights into Kenya for the first time in August.

A flight between China and Kenya will go three times a week and it is expected to tap into the highly-sought after East African market.

The airlines move into the region poses a threat to the already struggling Kenya Airways.

Kenya Airways launched a daily flight on the same route in November 2013 and the two carriers signed a code-sharing agreement at the time.

The agreement allowed the Chinese airline to transfer passengers to Kenya Airways.

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Kenyan introduces online tourism directory

ABN – The World Bank has partnered with Kenya’s Ministry of Tourism to launch an online directory with information on the East African country’s tourism hotspots.

It will include information on the nation’s beautiful scenery, accommodation facilities and tour operators.

The tourism industry contributes to about 14% of Kenya’s GDP and 12% of total employment.

Tourism Cabinet secretary Phyllis Kandie said: “A digital platform that reveals key attractions in the country will complement our strategy to improve our competitiveness and market Kenya as a preferred destination of choice across east Africa and beyond.”

The Kenyan government recently announced plans to invest more in digital platforms to market the country.

Kandie added: “The vital role of online presence in marketing tourism cannot be gainsaid. The new age tourists rely heavily on social media to access information on products available.” 

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