ABN – US-based entertainment streaming service Netflix launched across Africa yesterday, but expects to face challenges it hasn’t yet faced in other parts of the world.
Most of the African content lacks high-quality broadband infrastructure and has high costs for mobile data, putting Netflix out of reach for the majority of Africans.
Nevertheless, Netflix should still find a sizable audience among wealthier, more connected Africans who are already fans of its original programmes.
In December 2015, Netflix partnered with Nigeria’s iROKOtv to launch a dedicated African section, including films by Nigerian film makers such as October 1st by Kunle Afolayan.
Africa’s closest thing to Netflix currently is the DSTV digital satellite TV service provided by Multichoice, which has been criticised for charging a high monthly subscription fee.