ABN – Starwood Hotels & Resorts Worldwide Inc. has announced plans to increase its number of African hotels by 50% over the next five years.
The US company has signed contracts to run its first hotels in Mali, Kenya and Tanzania, as well as to open further hotels in Nigeria, Senegal and Egypt.
Neil George, senior vice president of Starwood, said the company aims to increase the number of African hotels it operates from 34 now to more than 50 by 2020.
He said the company was undeterred by Kenya’s current issues with terrorism and slower economic growth.
“We look at what we think the long-term prognosis for the market is, because our hotels are not short-term measures, they are 20, 30, 40, 50 years in that market,” he added.