ABN - Flourishing property rental service Airbnb expects to double its customer numbers in Africa, after recording a growth of 143% in 2016.
765,000 guests visited the 77,000 Airbnb listed properties on the continent last year, however chief executive Brian Chesky believes it could have 1.5 million customers in Africa by 2017.
“Africa is an incredibly exciting, emerging market for travel,” said Chesky.
“When we started Airbnb I don’t think a lot of people in the United States and other places, talked about going to Africa.
“This is literally just the beginning. It [Africa] is still relatively under-penetrated.”
As Africa’s tourism industry rapidly develops, Airbnb’s African homes are expected to take on an even bigger proportion of its total global properties, which currently stands at 3 million.
South Africa currently holds the most rental units on the continent, meanwhile Cape Town, Marrakesh, Johannesburg, Nairobi and Casablanca have been ranked the top five Airbnb cities.