ABN – One million Tanzanians have signed up to the Healthy Pregnancy Healthy Baby SMS Service (HPHB), set up in November 2012 in a bid to reduce Tanzania’s high maternal and infant mortality rates.
The service has sent out 55 million free SMS containing antenatal, motherhood and infant healthcare information to its users, who are mostly pregnant women and mothers with new-borns.
HPHB is part of the government-led Wazazi Nipendi (Parents Love Me) campaign, designed to promote healthy pregnancy and safe motherhood nationwide through the use of multimedia.
It is delivered by the mHealth Tanzania Partnership, sponsored by several key partners, including the Center for Disease Control and Prevention (CDC) and the United States Agency for International Development (USAID).
Sarah Emerson from the mHealth Tanzania Partnership said: “The messages cover timed information concerning prevention of mother to child transmission of HIV/AIDS, antenatal care, family planning, malaria prevention, nutrition for mother and baby, danger signs, individual birth plans, postpartum care and entertaining information such as fetal development milestones.”
Anyone in Tanzania can sign up to the service by texting the world ‘MTOTO’ (child) to 15001.