ABN – 23/10/14 – A huge food and drink event billed as “a full sensory experience” is on its way to South Africa.
The IFEA conference promises to bring together hundreds of suppliers and thousands of new products under one roof in Johannesburg.
Described as “the ultimate product sourcing, networking and educational event”, IFEA is a sister show to the UK-based IFE, which is widely regarded as one of the world’s most prestigious food and drink exhibitions.
IFEA event director Christopher McCuin said that the recent upsurge in food and drink expos in South Africa was a strong indication of the growing importance of the South African food and drink market in the global arena.
“We have been gratified by the strong interest in this show, which has all the makings of an international showcase of a wide range of the newest products in this sector of our economy,” he said.
“This is the place to be seen for any companies needing a powerful platform to grow their order books in this vibrant market.”
IFEA will take place at Sandton Convention Centre in Johannesburg between 5 and 7 November 2014.