ABN – Starbucks’ decision to sell Ugandan coffee as premium single-origin beans is set to boost earnings for Africa’s biggest exporter of the crop.
According to the Uganda Coffee Development Authority, Ugandan coffee growers could double their prices on the back of demand from the global coffee chain.
Henry Ngabirano, managing director of the industry regulator, told Bloomberg: “It is extremely exciting that Ugandan coffee is occupying Starbucks’ shelves.
“We are going to have more coffee earnings and improve farmers’ incomes.”
Starbucks is marketing the Ugandan coffee beans, grown in the eastern Mount Elgon region, under the name of an important growing area in the region: “Sipi Falls”.
While smaller shops have sold Ugandan coffee as single-origin for years, Starbucks is the first large chain to do so.