ABN - Coca-Cola Beverages Africa (CCBA) has revealed it will invest US$100 million in Kenya over the next five years, targeting the launch of new products and infrastructural development.
Local managing director Daryl Wilson said in an interview that CCBA intends to issue 50 new products in Kenya, bolstering the 130 existing products on offer in the East African nation.
“As the middle class is (growing)... they are wanting more variety,” said the managing director of Coca-Cola Sabco - the bottling company for Kenya and six other African nations including South Africa, Namibia, Mozambique, Uganda, Tanzania and Ethiopia.
“Kenyan tastes are growing, the need for new brands is growing,” said Wilson before adding that the new offerings would include various sugar-free and flavoured water beverages.
The company launched a $69 million new juice line at its Nairobi plant this month, which is one of four bottling plants in Kenya.
Kenya is CCBA’s second most profitable market on the continent behind Ethiopia, where the company plans to open at least four of five factories over the next five years.