ABN - The Rwanda Development Board has signed a three-year sponsorship agreement with Arsenal Football Club and will become its official tourism partner.
The UK club will promote the East African nation’s tourism, investment and football industries under the deal, which will see a ‘Visit Rwanda’ logo appear on the shirt sleeves of the first team, under-23 and Arsenal Women teams.
Arsenal players will also visit Rwanda and club coaches will host camps to support the development of the game in the country of 12 million people.
The club’s chief commercial officer, Vinai Venkatesham, said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry.
“The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.”
Rwanda continues to be one of the fastest growing economies in sub-Saharan Africa with a booming tourism sector that has seen the number of visitors double over the last decade.
“We're thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation,” said Rwanda Development Board CEO Clare Akamanzi.
“Visit Rwanda and discover why we are the second fastest growing economy in Africa. Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries.”