ABN - Google play apps and games have begun accepting cash payments in Kenya through Safaricom’s M-Pesa service, in order to boost downloads in a market largely devoid of credit card users.
M-Pesa allows customers to transfer money and pay bills via their mobile phone and has 27.8 million users in the nation of 45 million people.
The technology has played a pioneering role in the mobile payment space and has been imitated in many other markets after it was first launched in Kenya back in 2007.
“This is very important to the developer ecosystem in markets where credit card penetration is low,” said Mahir Sain, head of Africa Android partnerships at Google.
Safaricom will deliver M-Pesa services to its 13 million smart phones on its network via a partnership with London-based global payments platform DOCOMO Digital.
The telecoms operator recently announced the opening of an innovation centre for M-Pesa in Nairobi, which will primarily be used to analyse spending patterns on the platform.