ABN - Short-term property renting service Airbnb has revealed that guest arrivals into Africa have more than doubled to 1.2 million in the space of a year.
Airbnb’s global head of public policy and public affairs Chris Lehane said that visitors across Africa using the service jumped from 572,000 in the year up to September 2016, to 1.2 million in the same period to September 2017.
Visitors to South Africa accounted for the highest number of guest arrivals across the continent, followed by those visiting Morocco.
The growth in Airbnb user numbers across Africa was largely driven by millennial bookings, with nearly 60% of trips in the last year made by the age bracket loosely defined as those reaching adulthood around the year 2000.
“Millennials in particular are looking for authentic and real experiences. They don’t want mass travel, they want the sort of healthy, sustainable, authentic and real travel,” said Lehane.
This year Airbnb launched Experiences in South Africa, an offer through which locals put on unique activities, aiming to provide an authentic experience for travellors.
Lehane said the business will invest US$1 million in to 2020 to ‘promote and support community-led tourism projects in Africa’.