Safaricom named Africa’s top employer by Forbes

Safaricom has been named as the best employer in Africa by Forbes business magazine in its annual ranking of 500 publicly-listed companies from 60 countries.

The annual Forbes Global 2000 list, now in its 16th edition, ranked Safaricom 67th in the world, ahead of South African media group Naspers – the second-best African company on the list – in position 224 globally.

The next two highest ranking African employers were First Rand and Sanlam in 432nd and 457th respectively.

The rankings were based on analysis of more than 430,000 global recommendations in which employees were asked to rate their own employer and the likelihood they would recommend the company to a friend or family member.

Safaricom’s latest recognition comes only two months after US business magazine Fortune ranked the telecoms giant 19th on its ‘Change the World’ list, which rates companies based on how they use profits to help address social challenges.

Fortune said that the M-pesa service which Safaricom and Vodafone launched in 2007 now serves over 30 million customers in 10 countries, mostly in remote areas far from banks.