02 Oct US hotel brand Marriott International to increase African portfolio
Marriott International has revealed plans to build 100 new hotels in Africa over five years, which would boost its portfolio on the continent by 50%.
The US multinational hotel brand already has a presence in 21 African countries, but is aiming to expand into new markets such as Benin, Botswana, Ivory Coast, Mauritania, Mozambique and Senegal by 2023.
Speaking at the the African Hotel Investment Forum in Nairobi, Marriott’s president and managing director for Middle East and Africa Alex Kyriakidis said recent acquisitions of Protea Hotels and Starwood Hotels & Resorts Worldwide have driven the need for further expansion in Africa.
“African economies have sustained unprecedented rates of growth, which have mainly been driven by a strong domestic demand, improved macroeconomic management and increased political stability,” Kyriakidis said.
“The continent is still under capacity as far as branded hotel supply is concerned, presenting us with a fantastic opportunity to grow our brands and enhance our footprint.”
Marriott’s portfolio totals more than 6,700 properties across 30 brands and 130 countries and territories.